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</html><thumbnail_url>https://www.open-knowledge.it/wp-content/uploads/2024/04/1170x1170.jpg</thumbnail_url><thumbnail_width>1170</thumbnail_width><thumbnail_height>1170</thumbnail_height><description>Have you ever opened ChatGPT and not sure where to start to obtain at a usable result that lives up to your expectations? To write a prompt for Midjourney and then rewrite it dozens more times, proceeding by approximation or relying on another AI, before arriving at the &#x201C;desired&#x201D; image? And it wasn't even what you had in mind. The famous unorthodox artist Ai Weiwei (Ai, ironically, has nothing to do with artificial intelligence), in a recent interview with La Repubblica, describes this feeling of dissatisfaction, attributing the reasons to the very nature of AI, a tool to which &#x201C;It lacks the spark of imagination and passion that are inherent to human creativity. However, we are faced with a lifeless entity.&#x201D; How can we find the right balance in a context where the relationship between humans and machines is increasingly important? What is the formula for approaching this tool to achieve a satisfactory result? Is there a risk of ideological flattening and creative uniformity hidden behind the massive use of AI, and what consequences would it have in communication?&#xA0;</description></oembed>
