{"id":10182,"date":"2024-06-14T09:21:57","date_gmt":"2024-06-14T07:21:57","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?page_id=10182"},"modified":"2024-06-14T11:19:20","modified_gmt":"2024-06-14T09:19:20","slug":"purpose-in-action","status":"publish","type":"page","link":"https:\/\/www.open-knowledge.it\/en\/purpose-in-action\/","title":{"rendered":"Purpose in Action"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718201022548{padding-top: 280px !important;padding-bottom: 280px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/MicrosoftTeams-image-1-2.png?id=10290) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<span style=\"color: #ffffff; font-weight: 600;\" class=\"\">Osservatorio<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Purpose in Action&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%23ffffff|line_height:53px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;bd_bolder&#8221; css=&#8221;.vc_custom_1718019180063{margin-bottom: 20px !important;}&#8221;][vc_custom_heading text=&#8221;The Purpose in Action Observatory was created in partnership with Politecnico di Milano to generate and spread knowledge, methodologies and best practices to support the implementation of Purpose in business strategies.&#8221; font_container=&#8221;tag:div|font_size:22px|text_align:left|color:%23ffffff|line_height:30px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;slideInUp&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1718019692476{margin-top: 60px !important;margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1582296656336{padding-top: 0px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;professionisti&#8221;][vc_custom_heading text=&#8221;Siamo 100+ professionisti<br \/>\neterogenei ed eclettici&#8221; font_container=&#8221;tag:div|font_size:37px|text_align:left|color:%23ffffff|line_height:45px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1637321426860{margin-top: 30px !important;}&#8221; el_class=&#8221;title-responsive&#8221;][wgl_custom_text font_size=&#8221;20px&#8221; line_height=&#8221;45px&#8221;]\n<div>Il nostro DNA \u00e8 fluido come<\/div>\n<ul>\n<li>le nostre <strong>competenze<\/strong><\/li>\n<li>le nostre <strong>idee<\/strong><\/li>\n<li>le nostre <strong>passioni<\/strong><\/li>\n<\/ul>\n[\/wgl_custom_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;6115&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;30&#8243; equal_height=&#8221;yes&#8221; css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1718094233314{padding-top: 60px !important;padding-bottom: 0px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1718023463308{padding-right: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Integrating Purpose into Business Strategy&#8221; font_container=&#8221;tag:div|font_size:26px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.5,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">The concept of Purpose has now become one of the most widely discussed topics in <\/span><span data-usefontface=\"true\" data-contrast=\"none\">business strategy.<\/span><span>\u200b<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.5,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Purpose defines a company\u2019s raison d&#8217;\u00eatre and its aspiration to create a positive impact on <\/span><span data-usefontface=\"true\" data-contrast=\"none\">stakeholders and society. The Observatory aims to provide the framework for companies and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">managers who wish to invest in Purpose to responsibly generate economic value and social impact, <\/span><span data-usefontface=\"true\" data-contrast=\"none\">becoming a networking and meeting platform for sharing daily experiences and challenges, and for <\/span><span data-usefontface=\"true\" data-contrast=\"none\">designing effective and innovative actions.<\/span><\/p>\n[\/wgl_custom_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1718023470942{padding-left: 20px !important;}&#8221;][vc_single_image image=&#8221;10246&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1718094179678{padding-top: 90px !important;padding-bottom: 30px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718351084223{padding-top: 60px !important;padding-bottom: 0px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column][wgl_spacing spacer_size=&#8221;30px&#8221;][vc_custom_heading text=&#8221;Research directions&#8221; font_container=&#8221;tag:div|font_size:26px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;30&#8243; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718026692104{padding-top: 10px !important;padding-bottom: 60px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;hide-for-mobile&#8221;][vc_column css_animation=&#8221;slideInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1718095141331{padding-top: 80px !important;padding-left: 20px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/Schema-a-4.1-1.png?id=10256) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;counter_box rounded_columns&#8221; offset=&#8221;vc_hidden-xs&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;1.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Corporate Purpose: definition and approaches[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP177940330 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP177940330 BCX0\">The concept of Purpose, the different dimensions (strategic, cultural, social, environmental) <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP177940330 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP177940330 BCX0\">and the approaches adopted by managers and business leaders.<\/span><\/span>[\/wgl_custom_text][\/vc_column][vc_column css_animation=&#8221;slideInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1718095192968{padding-top: 80px !important;padding-left: 20px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/Schema-a-4.2.png?id=10259) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;counter_box rounded_columns&#8221; offset=&#8221;vc_hidden-xs&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;2.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose Map: the state of Purpose in Italian companies[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP177905610 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP177905610 BCX0\">Diffusion and maturity levels in relation to the application of Purpose in organizations.<\/span><\/span>[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;30&#8243; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718027493397{padding-bottom: 60px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;hide-for-mobile&#8221;][vc_column css_animation=&#8221;slideInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1718095214896{padding-top: 50px !important;padding-left: 20px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/Schema-a-4.3.png?id=10261) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;counter_box rounded_columns&#8221; offset=&#8221;vc_hidden-xs&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;3.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose in Action: activating the Purpose\u2019s potential[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP49448770 BCX0\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun SCXP49448770 BCX0\"><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP20928494 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP20928494 BCX0\">Key enablers (communication, leadership, engagement) the integration of Purpose in the <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP20928494 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP20928494 BCX0\">company and strategies to solve potential tensions.<\/span><\/span><\/span><\/span>[\/wgl_custom_text][\/vc_column][vc_column css_animation=&#8221;slideInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1718095232212{padding-top: 50px !important;padding-left: 20px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/Schema-a-4.4.png?id=10263) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;counter_box rounded_columns&#8221; offset=&#8221;vc_hidden-xs&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;4.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose as a strategic tool: methodology and best practice[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP49246248 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP49246248 BCX0\">Collection of case studies and practical examples of companies that have achieved <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP49246248 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP49246248 BCX0\">significant results in adopting a Purpose focused on responsible value creation and social <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP49246248 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP49246248 BCX0\">impact generation.<\/span><\/span>[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;30&#8243; css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1718025464573{padding-top: 10px !important;padding-bottom: 60px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;hide-for-desktop&#8221; el_id=&#8221;mobile-kpi-carousel-row&#8221;][vc_column css=&#8221;.vc_custom_1718025270087{padding-top: 20px !important;padding-left: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;counter_box rounded_columns&#8221;][wgl_carousel autoplay_speed=&#8221;2000&#8243; pag_color=&#8221;#ffffff&#8221; extra_class=&#8221;hide-for-desktop&#8221; infinite=&#8221;true&#8221; custom_pag_color=&#8221;true&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner css=&#8221;.vc_custom_1576401794231{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2019\/12\/works_approach.jpg?id=1436) !important;}&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;1.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Corporate Purpose: definition and approaches[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP120911190 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP120911190 BCX0\">The concept of Purpose, the different dimensions (strategic, cultural, social, environmental) <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP120911190 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP120911190 BCX0\">and the approaches adopted by managers and business leaders.<\/span><\/span>[\/wgl_custom_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1576401765206{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2019\/12\/about_8.jpg?id=1558) !important;}&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;2.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose Map: the state of Purpose in Italian companies[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP155290022 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP155290022 BCX0\">Diffusion and maturity levels in relation to the application of Purpose in organizations.<\/span><\/span>[\/wgl_custom_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1576401830868{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2019\/12\/about_9-e1576077425300.jpg?id=1561) !important;}&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;3.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose in Action: activating the Purpose\u2019s potential[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP188790666 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP188790666 BCX0\">Key enablers (communication, leadership, engagement) the integration of Purpose in the <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP188790666 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP188790666 BCX0\">company and strategies to solve potential tensions.<\/span><\/span>[\/wgl_custom_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1576401830868{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2019\/12\/about_9-e1576077425300.jpg?id=1561) !important;}&#8221;][wgl_double_headings title_size=&#8221;26px&#8221; title_line_height=&#8221;34px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;100px&#8221; subtitle_weight=&#8221;800&#8243; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; subtitle=&#8221;4.&#8221; extra_class=&#8221;subtitle_white_no_border&#8221;]Purpose as a strategic tool: methodology and best practice[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun BCX0 SCXP106158839\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun BCX0 SCXP106158839\"><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP54071897 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP54071897 BCX0\">Collection of case studies and practical examples of companies that have achieved <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP54071897 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP54071897 BCX0\">significant results in adopting a Purpose focused on responsible value creation and social <\/span><\/span><span data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP54071897 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP54071897 BCX0\">impact generation.<\/span><\/span><\/span><\/span>[\/wgl_custom_text][\/vc_column_inner][\/vc_row_inner][\/wgl_carousel][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718351100151{padding-top: 60px !important;padding-bottom: 0px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column][wgl_spacing spacer_size=&#8221;30px&#8221;][vc_custom_heading text=&#8221;The strategic committee&#8221; font_container=&#8221;tag:div|font_size:26px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; equal_height=&#8221;yes&#8221; css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1718027063447{padding-top: 20px !important;padding-bottom: 0px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1718094820907{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/4E411F3C5423B4F5.png?id=10225) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Rosario Sica&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"false\" data-contrast=\"none\" class=\"TextRun SCXP78995896 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP78995896 BCX0\">Partner BIP Group &amp; CEO <\/span><\/span><span data-usefontface=\"false\" data-contrast=\"none\" class=\"TextRun SpellingErrorZoomed SCXP78995896 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"SCXP78995896 BCX0\">OpenKnowledge<\/span><\/span>[\/wgl_custom_text][wgl_spacing spacer_size=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1718026927634{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/4E411F3C5423B4F5.png?id=10225) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Josip Kotlar&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.5,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Full Professor of Strategy, Innovation and Family Business \u2013 School of Management\u200b Politecnico di Milano<\/p>\n[\/wgl_custom_text][wgl_spacing spacer_size=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1718026943469{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/4E411F3C5423B4F5.png?id=10225) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Anna Gionfriddo&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][wgl_spacing spacer_size=&#8221;15px&#8221;][wgl_custom_text font_size=&#8221;18&#8243; line_height=&#8221;34px&#8221;]<span data-usefontface=\"false\" data-contrast=\"none\" class=\"TextRun SCXP129859775 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXP129859775 BCX0\">Country Manager \u2013 ManpowerGroup Italia<\/span><\/span>[\/wgl_custom_text][wgl_spacing spacer_size=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718351128115{padding-top: 60px !important;padding-bottom: 0px !important;background-color: #182028 !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column][wgl_spacing spacer_size=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;slideInUp&#8221; disable_element=&#8221;yes&#8221; z_index=&#8221;2&#8243; css=&#8221;.vc_custom_1718025511239{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column width=&#8221;11\/12&#8243;][wgl_double_headings title_size=&#8221;26px&#8221; title_color=&#8221;#101820&#8243; subtitle_size=&#8221;14px&#8221; subtitle_weight=&#8221;600&#8243; subtitle_color=&#8221;#ffffff&#8221; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; subtitle=&#8221;Pubblicazioni&#8221; custom_subtitle_color=&#8221;true&#8221; extra_class=&#8221;subtitle_border_white spacing_1&#8243; custom_fonts_subtitle=&#8221;true&#8221;]Le nostre idee, messe per iscritto[\/wgl_double_headings][wgl_custom_text font_size=&#8221;21&#8243; line_height=&#8221;34px&#8221;]Gli ultimi due allegati HBR si aggiungono alla nostra copiosa produzione editoriale: articoli, libri, blog post che studiano e analizzano i principali trend mondiali.[\/wgl_custom_text][wgl_spacing spacer_size=&#8221;35px&#8221; responsive_tablet=&#8221;true&#8221; size_tablet=&#8221;25&#8243; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;20&#8243;][wgl_button button_text=&#8221;Scopri le pubblicazioni&#8221; size=&#8221;s&#8221; border_width=&#8221;3px&#8221; shadow_style=&#8221;none&#8221; top_pad=&#8221;10px&#8221; bottom_pad=&#8221;10px&#8221; left_pad=&#8221;20px&#8221; right_pad=&#8221;20px&#8221; customize=&#8221;gradient&#8221; text_color=&#8221;#ffffff&#8221; bg_gradient_idle_start=&#8221;#141b22&#8243; bg_gradient_idle_end=&#8221;#141b22&#8243; bg_gradient_hover_start=&#8221;&#8221; bg_gradient_hover_end=&#8221;&#8221; border_gradient_idle_start=&#8221;&#8221; border_gradient_idle_end=&#8221;&#8221; border_gradient_hover_start=&#8221;&#8221; border_gradient_hover_end=&#8221;&#8221; link=&#8221;url:%2Fpublications%2F|title:Pubblicazioni||&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;slideInUp&#8221; disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;9544&#8243; img_size=&#8221;large&#8221;][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_tablet=&#8221;true&#8221; size_tablet=&#8221;25&#8243; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;20&#8243;][vc_column_text]<span class=\"\" style=\"font-weight: 600; padding-bottom: 3px; border-bottom-color: white; border-bottom-width: 2px; border-bottom-style: solid;\">HBR<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;10px&#8221;][vc_column_text]\n<h2><strong>Guardarsi dentro, guardar le stelle<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]<span><span data-contrast=\"auto\" class=\"TextRun SCXW240659103 BCX0\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun SCXW240659103 BCX0\" data-ccp-charstyle=\"normaltextrun\">Il Purpose come stella polare delle organizzazioni: cos\u2019\u00e8, come trovarlo e il suo impatto sulle strategie di business, la societ\u00e0 e l\u2019ambiente\u00a0<\/span><\/span><\/span><span><\/span><span data-contrast=\"auto\" class=\"TextRun SCXW240659103 BCX0\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun SCXW240659103 BCX0\" data-ccp-charstyle=\"eop\">\u202f<\/span><\/span><span class=\"EOP SCXW240659103 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;20&#8243;][wgl_custom_text font_size=&#8221;14&#8243; google_fonts_text=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; extra_class=&#8221;spacing_1&#8243; custom_fonts=&#8221;true&#8221;]<span style=\"color: #2cb4ff;\"><a href=\"https:\/\/www.open-knowledge.it\/en\/purpose-as-the-north-star-of-organisations\/\" rel=\"noopener noreferrer\" style=\"color: #2cb4ff;\">Scopri di pi\u00f9 \u2192<\/a><\/span>[\/wgl_custom_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;9127&#8243; img_size=&#8221;full&#8221;][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_tablet=&#8221;true&#8221; size_tablet=&#8221;25&#8243; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;20&#8243;][vc_column_text]<span class=\"\" style=\"font-weight: 600; padding-bottom: 3px; border-bottom-color: white; border-bottom-width: 2px; border-bottom-style: solid;\">HBR<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;10px&#8221;][vc_column_text]\n<h2><strong>Parole, Segni, Culture<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Ridisegnare la Total Experience delle organizzazioni attraverso il linguaggio[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;20&#8243;][wgl_custom_text font_size=&#8221;14&#8243; google_fonts_text=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; extra_class=&#8221;spacing_1&#8243; custom_fonts=&#8221;true&#8221;]<span style=\"color: #2cb4ff;\"><a href=\"https:\/\/www.open-knowledge.it\/en\/words-signs-culture\/\" rel=\"noopener noreferrer\" style=\"color: #2cb4ff;\" target=\"_blank\">Scopri di pi\u00f9 \u2192<\/a><\/span>[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;slideInUp&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1718025558227{margin-bottom: 0px !important;}&#8221; el_class=&#8221;about-custom-heading&#8221;][vc_column css=&#8221;.vc_custom_1637322025834{padding-top: 30px !important;padding-right: 60px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2021\/11\/About-Copy.png?id=6128) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 4px !important;}&#8221; el_class=&#8221;join_us&#8221;][vc_custom_heading text=&#8221;Unisciti a noi, fai accadere cose straordinarie&#8221; font_container=&#8221;tag:div|font_size:37px|text_align:left|color:%23ffffff|line_height:45px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1576143296343{margin-bottom: 10px !important;}&#8221;][wgl_double_headings title_size=&#8221;23px&#8221; title_line_height=&#8221;34px&#8221; title_weight=&#8221;300&#8243; title_color=&#8221;#ffffff&#8221; subtitle_color=&#8221;#0a0202&#8243; google_fonts_subtitle=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; responsive_font=&#8221;true&#8221; font_size_mobile=&#8221;23&#8243; custom_subtitle_color=&#8221;true&#8221; custom_fonts_subtitle=&#8221;true&#8221; font_size_tablet=&#8221;26&#8243;]Siamo sempre alla ricerca di persone come noi: appassionate d&#8217;innovazione, aperte alla contaminazione, pronte alle sfide del presente.[\/wgl_double_headings][wgl_spacing spacer_size=&#8221;20px&#8221;][wgl_button button_text=&#8221;Guarda le posizioni aperte&#8221; size=&#8221;s&#8221; border_width=&#8221;3px&#8221; shadow_style=&#8221;none&#8221; top_pad=&#8221;10px&#8221; bottom_pad=&#8221;10px&#8221; left_pad=&#8221;20px&#8221; right_pad=&#8221;20px&#8221; customize=&#8221;gradient&#8221; text_color=&#8221;#ffffff&#8221; bg_gradient_idle_start=&#8221;#141b22&#8243; bg_gradient_idle_end=&#8221;#141b22&#8243; bg_gradient_hover_start=&#8221;&#8221; bg_gradient_hover_end=&#8221;&#8221; border_gradient_idle_start=&#8221;&#8221; border_gradient_idle_end=&#8221;&#8221; border_gradient_hover_start=&#8221;&#8221; border_gradient_hover_end=&#8221;&#8221; link=&#8221;url:%2Fcareers%2F|||&#8221;][\/vc_column][vc_column][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1718201022548{padding-top: 280px !important;padding-bottom: 280px !important;background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/06\/MicrosoftTeams-image-1-2.png?id=10290) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]Osservatorio[\/vc_column_text][vc_custom_heading text=&#8221;Purpose in Action&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%23ffffff|line_height:53px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;bd_bolder&#8221; css=&#8221;.vc_custom_1718019180063{margin-bottom: 20px !important;}&#8221;][vc_custom_heading text=&#8221;The Purpose in Action Observatory was created in partnership with Politecnico di Milano to generate and spread knowledge, methodologies and best practices to support the implementation of [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":10379,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purpose in Action | OpenKnowledge<\/title>\n<meta name=\"description\" content=\"The concept of Purpose has now become one of the most widely discussed topics in business strategy.\u200bPurpose defines a company\u2019s raison d&#039;\u00eatre and its aspiration to create a positive impact on stakeholders and society. The Observatory aims to provide the framework for companies and managers who wish to invest in Purpose to responsibly generate economic value and social impact, becoming a networking and meeting platform for sharing daily experiences and challenges, and for designing effective and innovative actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-knowledge.it\/en\/purpose-in-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpose in Action | OpenKnowledge\" \/>\n<meta property=\"og:description\" content=\"The concept of Purpose has now become one of the most widely discussed topics in business strategy.\u200bPurpose defines a company\u2019s raison d&#039;\u00eatre and its aspiration to create a positive impact on stakeholders and society. 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