{"id":11533,"date":"2025-02-18T14:15:36","date_gmt":"2025-02-18T13:15:36","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?p=11533"},"modified":"2025-02-18T14:15:36","modified_gmt":"2025-02-18T13:15:36","slug":"what-is-cognitive-ergonomics-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.open-knowledge.it\/en\/what-is-cognitive-ergonomics-and-why-does-it-matter\/","title":{"rendered":"What is Cognitive Ergonomics and Why Does It Matter?"},"content":{"rendered":"[vc_section full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;full-width&#8221; css=&#8221;.vc_custom_1739549652951{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2025\/02\/4994&#215;2082-1-scaled.jpg?id=11540) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<h1><span style=\"color: #ffffff;\" class=\"centrato\">What is Cognitive Ergonomics and Why Does It Matter?<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<span style=\"color: #ffffff;\"><span data-contrast=\"auto\" class=\"TextRun SCXW240659103 BCX0\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun SCXW240659103 BCX0\" data-ccp-charstyle=\"normaltextrun\"> What opportunities and risks should companies consider when workplace tool adoption is influenced by broader societal trends?<br \/>\n<\/span><\/span><\/span> <span data-contrast=\"auto\" class=\"TextRun SCXW240659103 BCX0\" xml:lang=\"IT-IT\" lang=\"IT-IT\"><span class=\"NormalTextRun SCXW240659103 BCX0\" data-ccp-charstyle=\"eop\">\u202f<\/span><\/span><span class=\"EOP SCXW240659103 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span style=\"color: #808080;\">\n\t\t<!-- custom -->\n\t\t<div class=\"custom_blog_list_metas\">\n\t\t\t<!-- data -->\n\t\t\t<span class=\"date_post\">\n\t\t\t\t<img decoding=\"async\" srcset=\" \/img\/Calendar@2x.png 2x \" src=\"\/img\/Calendar.png\" \/>\n\t\t\t\t18 February 2025 \n\t\t\t<\/span>\n\t\t\t<!-- readtime -->\n\t\t\t<span class=\"readtime\">\n\t\t\t\t<img decoding=\"async\" srcset=\" \/img\/Watch@2x.png 2x \" src=\"\/img\/Watch.png\" \/>\n\t\t\t\t<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min.<\/span><\/span>\n\t\t\t<\/span>\n\t\t<\/div>\t\n\t\t<!-- custom end -->\n\t<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span>There is a statistic that most have encountered at least once: the time it takes for a platform to reach 100 million users.<\/span>[\/vc_column_text][vc_single_image image=&#8221;11547&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1739790454836{margin-top: 30px !important;margin-bottom: 10px !important;}&#8221;][vc_column_text]\n<p style=\"text-align: center;\"><span><span style=\"font-weight: 300;\" class=\"\">ChatGPT Statistics | <i>\u00a9 <\/i>Copyright, Source: demandsage<\/span><\/span><\/p>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>Exponential growth is not a universal rule for every new platform, but for a select few, it is (see image). What changed between Netflix, Facebook, and ChatGPT? Why did TikTok take six times less time than Facebook to reach 100 million users? And how did ChatGPT accomplish this milestone in just two months?<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>A partial answer lies in cognitive ergonomics\u2014the ease with which an object, physical or virtual, can be adopted by the human brain and subsequently used efficiently and effectively. Netflix debuted as the first subscription-based streaming platform, a markedly different adoption challenge from TikTok, which emerged in the wake of the social media explosion led by Facebook, Instagram, and Twitter (now X). By the time TikTok arrived, the human brain was already accustomed to social communication structures\u2014mentions, connections, profiles, and news feeds.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>A similar argument applies to ChatGPT, though its resemblance is not to previous interfaces or technologies, but rather to the very first technology available to humans: language. While AI has been evolving in research centers since the 1950s, experts have long emphasized the existence of an AI that is cumbersome, complex, and far removed from everyday use <strong>[1]<\/strong>. The interfaces of GPT, Midjourney, Claude, Gemini, and others, however, are so immediate and cognitively ergonomic that their adoption is not only nearly instantaneous but also seamlessly integrates into daily routines. <strong>[2]<\/strong><\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>In a conversation with Massimo Lupi, Professor of Learning &amp; Development at the University of Milan and Organizational Behaviour at GSOM at the Polytechnic University of Milan, we reflected on the radical transformation of personal computers in the 1990s. <strong>[3]<\/strong> The true revolution was not merely the compact and manageable size of the machine, but the shift from requiring programming knowledge for even the simplest tasks (such as creating a text document) to the ability to simply click on the Word icon and open a blank page for writing. This is the key transition: behind the Word icon, the machine&#8217;s complexity is hidden from the user. The user does not need to understand the algorithms triggered by a click; they only need to know how to type on a QWERTY keyboard (which emerged as the most cognitively ergonomic for machine-based writing) and how to select icons to modify font, colors, and formatting.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>Such changes are not exclusive to contemporary technologies\u2014they are simply occurring at a faster pace than in the past. How many of us understand the intricate workings of an internal combustion engine when driving, or know how to start a fire in nature while using a stovetop to make morning coffee? Whether physical or virtual, interfaces conceal complexity, making the use of objects and technologies ergonomic. This is precisely what ChatGPT represents.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>A second trend is intertwined with this transformation: the speed of adoption, the continuous sharing within virtual networks that expands our lived experience, and the technological hype cycle (as famously outlined by Gartner). These dynamics render the relationship between technology, workers, and companies more unstable and complex. It is the &#8220;pop transformation&#8221; of technology. Discussing this phenomenon on Nova24, a blog by colleague Marco Minghetti, <strong>[4]<\/strong> within a broader reflection on &#8220;pop management&#8221;\u2014a trend reshaping the relationship between companies, managers, and employees\u2014we noted how pop technologies are fundamentally altering the questions employees ask of their companies.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>Let us explain.<\/span><\/p>\n<p>It is no longer companies that dictate which tools should be used; rather, it is the collective workforce that demands companies change the way they operate. This shift has already occurred in synchronous and asynchronous work, from video calls to Teams, chats, and online communities that resemble social networks more than traditional enterprise resource planning (ERP) systems or email threads (Facebook&#8217;s failed attempt at launching Workplace\u2014a corporate version of Facebook\u2014is a case in point). It is not just the mode of work that is changing under the influence of social and cultural shifts over the past decade, but also the technology itself. According to a recent study by Microsoft and LinkedIn, by 2028, 86% of employees will use AI tools at work. Already today, 75% do so<strong> [5]<\/strong> often outside corporate-approved frameworks (with implications for security, privacy, and data management). This is the phenomenon of &#8220;Bring Your Own AI&#8221; (BYOAI), a concept already solidified through the use of generative AI tools. In short, while in the latter half of the 20th century, companies imposed cultural models, today it is society that imposes its frameworks onto companies. In this sense, the trend is distinctly pop.[\/vc_column_text][wgl_spacing spacer_size=&#8221;20px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_column_text]<span>How does OpenKnowledge support companies (complex organisms composed of people, cultures, management structures, ideas, projects, and objectives) in navigating these challenges?<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;35px&#8221; responsive_mobile=&#8221;true&#8221; size_mobile=&#8221;60px&#8221;][vc_raw_html]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[\/vc_raw_html][wgl_spacing spacer_size=&#8221;20px&#8221; 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css=&#8221;.vc_custom_1642168135550{margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;11329&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1728555805280{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1642168135550{margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1739806282590{margin-top: 60px !important;margin-bottom: 30px !important;}&#8221;]\n<h4>Sources<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1739806213253{margin-top: 30px !important;margin-bottom: 10px !important;}&#8221;]<strong>[1]<\/strong> I recommend reading an interview from a year ago with Stefano Quintarelli\u2014entrepreneur, investor, and former MP\u2014published on Wired: &#8220;Why the AI to Watch Is the &#8216;Boring&#8217; One,&#8221; Wired, February 26, 2024. \u00a0<span style=\"color: #ff0000;\"><strong><a href=\"https:\/\/www.wired.it\/article\/intelligenza-artificiale-noiosa-quintarelli\/\">Intelligenza artificiale: tenete d&#8217;occhio quella \u201cnoiosa\u201d | Wired Italia<\/a><\/strong><\/span><\/p>\n<p><strong>[2]<\/strong> <span data-teams=\"true\">A clarification: Initially, publicly available GenAI platforms had an adoption barrier related to prompting (which led to an abundance of online and offline courses on how to craft effective prompts). However, with new models, language has become faster, and conversations are now more intuitive, removing this additional barrier.<\/span><\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"IT-IT\" lang=\"IT-IT\" class=\"TextRun SCXW40637088 BCX0\"><strong><span class=\"NormalTextRun SCXW40637088 BCX0\" data-ccp-parastyle=\"Normal (Web)\">[<\/span><span class=\"NormalTextRun SCXW40637088 BCX0\" data-ccp-parastyle=\"Normal (Web)\">3] <\/span><\/strong><span class=\"NormalTextRun SCXW40637088 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u201dWill AI Impoverish Us Intellectually?&#8221;, April 22, 2024.<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40637088 BCX0\" data-ccp-parastyle=\"Normal (Web)\"><strong>\u00a0<a href=\"https:\/\/thealchemistgate.substack.com\/p\/lia-ci-impoverira-intellettualmente\">L&#8217;IA ci impoverir\u00e0 intellettualmente? &#8211; by Alessio Mazzucco<\/a><\/strong><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"IT-IT\" lang=\"IT-IT\" class=\"TextRun SCXW116744905 BCX0\"><strong><span class=\"NormalTextRun SCXW116744905 BCX0\" data-ccp-parastyle=\"Normal (Web)\">[4] <\/span><\/strong><span class=\"NormalTextRun SCXW116744905 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u201cProlegomena to the Manifesto of Pop Management 18 \u2013 Pop Organization.&#8221; Opinion piece by Alessio Mazzucco, Nova24, June 24, 2024<\/span><strong><span class=\"NormalTextRun SCXW116744905 BCX0\" data-ccp-parastyle=\"Normal (Web)\"><span data-teams=\"true\">. <\/span><\/span><\/strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW116744905 BCX0\" data-ccp-parastyle=\"Normal (Web)\"><strong><a href=\"https:\/\/marcominghetti.nova100.ilsole24ore.com\/2024\/06\/24\/prolegomeni-al-manifesto-del-pop-management-18-organizzazione-pop-opinion-piece-di-alessio-mazzucco\/\">Le Aziende InVisibili | Prolegomeni al Manifesto del Pop Management 18 \u2013 Organizzazione Pop. Opinion Piece di Alessio Mazzucco<\/a><\/strong><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW8434999 BCX0\"><span class=\"NormalTextRun SCXW8434999 BCX0\" data-ccp-parastyle=\"Normal (Web)\"><strong>[5]<\/strong> <a href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/ai-at-work-is-here-now-comes-the-hard-part\"><em><strong>AI at Work Is Here.<\/strong> <strong>Now Comes the Hard Part<\/strong><\/em>,<\/a> <span data-teams=\"true\">Microsoft and LinkedIn, 2024 Work Trend Index Annual Report, May 8, 2024.<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1738591292732{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1642168135550{margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1739790175598{margin-top: 60px !important;margin-bottom: 30px !important;}&#8221;]\n<h4>Author<\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: left;\"><span><span class=\"ui-provider ed cib cap cic cid cie cif cig cih cii cij cik cil cim cin cio cip ciq cir cis cit ciu civ ciw cix ciy ciz cja cjb cjc cjd cje cjf cjg cjh\" dir=\"ltr\">Alessio Mazzucco<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;100px&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>What is Cognitive Ergonomics and Why Does It Matter?<\/p>\n","protected":false},"author":17,"featured_media":11538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Cognitive Ergonomics and Why Does It Matter?<\/title>\n<meta name=\"description\" content=\"Exponential growth is not a universal rule for every new platform, but for a select few, it is (see image). What changed between Netflix, Facebook, and ChatGPT? Why did TikTok take six times less time than Facebook to reach 100 million users? And how did ChatGPT accomplish this milestone in just two months?A partial answer lies in cognitive ergonomics\u2014the ease with which an object, physical or virtual, can be adopted by the human brain and subsequently used efficiently and effectively. Netflix debuted as the first subscription-based streaming platform, a markedly different adoption challenge from TikTok, which emerged in the wake of the social media explosion led by Facebook, Instagram, and Twitter (now X). 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And how did ChatGPT accomplish this milestone in just two months?A partial answer lies in cognitive ergonomics\u2014the ease with which an object, physical or virtual, can be adopted by the human brain and subsequently used efficiently and effectively. Netflix debuted as the first subscription-based streaming platform, a markedly different adoption challenge from TikTok, which emerged in the wake of the social media explosion led by Facebook, Instagram, and Twitter (now X). 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