{"id":2560,"date":"2020-01-21T12:05:00","date_gmt":"2020-01-21T11:05:00","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?p=2560"},"modified":"2021-10-26T17:32:51","modified_gmt":"2021-10-26T15:32:51","slug":"employerbranding","status":"publish","type":"post","link":"https:\/\/www.open-knowledge.it\/en\/employerbranding\/","title":{"rendered":"Employer\u202fBranding: the identity of a company"},"content":{"rendered":"[vc_section full_height=”yes” content_placement=”middle” css=”.vc_custom_1582041179469{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2020\/02\/BLOG-anteprime_Cover-02_EmployerBranding.jpg?id=3479) !important;}” el_class=”full-width”][vc_row][vc_column width=”5\/6″][vc_column_text]\n

Employer\u202fBranding:\u00a0the identity of a company<\/span><\/h1>\n[\/vc_column_text][vc_empty_space][vc_column_text]Reputation\u00a0<\/span><\/span>as<\/span><\/span>\u00a0k<\/span><\/span>ey factor in the creation\u00a0<\/span><\/span>of\u00a0<\/span><\/span>the\u00a0<\/span><\/span>Company value.<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]\n\t\t\n\t\t
\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t21 January 2020 \n\t\t\t<\/span>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span> 2<\/span> min.<\/span><\/span>\n\t\t\t<\/span>\n\t\t<\/div>\t\n\t\t\n\t[\/vc_column_text][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text][\/vc_column_text][vc_column_text]“The\u202f<\/span>Employer<\/span>\u202fBrand”:\u00a0<\/span>this i<\/span>s the title of the article that in the 1996<\/span>\u00a0Tim\u202f<\/span>Ambler<\/span>\u202f<\/span>and<\/span>\u00a0Simon Barrow\u202f<\/span>wrote and published<\/span>\u00a0on the\u00a0<\/span>Journal of Brand Management<\/span><\/i>\u202f<\/span>as a reaction to the lack of\u00a0<\/span>qualified specialists<\/span>\u00a0into a market that\u00a0<\/span>was<\/span>\u00a0becoming\u00a0<\/span>increasingly<\/span>\u00a0competitive.<\/span>\u00a0<\/span><\/p>\n

After all<\/span>, the question \u201c<\/span>How can my company stand out from competitors?<\/span><\/i>\u201d\u00a0<\/span>has been \u2013 and still is –<\/span>\u00a0present on the job market since the beginning of\u00a0<\/span>the\u00a0<\/span>90\u2019s.<\/span>\u00a0<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]\n

W<\/span><\/span>hat is\u00a0<\/span><\/span><\/span>the\u00a0<\/span><\/span><\/span>E<\/span><\/span>mployer\u00a0<\/span><\/span><\/span>B<\/span><\/span>randing strategy<\/span><\/span>,<\/span><\/span>\u00a0<\/span>today?<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]The Employer Branding is the company<\/span>\u2019s<\/span>\u00a0ability\u00a0<\/span>to be\u00a0<\/span>truly attractive towards its internal stakeholders<\/span><\/b>, both employees and \u201c<\/span>pros<\/span><\/i>p<\/span><\/i>ects<\/span><\/i>\u201d, namely potential candidates and talents.<\/span>\u00a0<\/span><\/p>\n

Today like yesterday<\/span>\u00a0<\/span>companies\u00a0<\/span>continuously<\/span>\u00a0try to hire talented and motivated people that can make the difference in a competitive market full of<\/span>\u00a0divers<\/span>e<\/span>\u00a0<\/span>content and expertise<\/span>.<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]\n

W<\/span><\/span>hy\u00a0<\/span><\/span><\/span>E<\/span><\/span>mployer\u00a0<\/span><\/span><\/span>B<\/span><\/span>randing\u00a0<\/span><\/span><\/span>is important?<\/span><\/span><\/h4>\n[\/vc_column_text][vc_column_text]A\u00a0<\/span>recent<\/span>\u00a0research\u00a0<\/span>carried out<\/span>\u00a0b<\/span>y HR Ran<\/span>d<\/span>stad shows<\/span>\u00a0that<\/span>\u00a0more than 50% of potential candidates\u00a0<\/span>in Italy\u00a0<\/span>claim t<\/span>hat<\/span>\u00a0\u201c<\/span>they won\u2019t<\/span>\u00a0accept a job offer from companies with<\/span>\u00a0a<\/span>\u00a0bad reputation\u201d.<\/span>\u00a0<\/span><\/p>\n

But there is more:\u00a0<\/span>the<\/span>\u00a0Employer Branding has a real impact on the business, acting on the quantitative dimension of an organisation.\u00a0<\/span>R<\/span>esearch shows\u00a0<\/span>an increase of\u00a0<\/span>10%\u00a0<\/span>in<\/span>\u00a0costs pa<\/span>id<\/span>\u00a0from a company with a bad reputation compared to th<\/span>ose<\/span>\u00a0with a good reputation.<\/span>\u00a0<\/span><\/p>\n

At\u00a0<\/span>a\u00a0<\/span>global level, instead, in 2016<\/span>,<\/span>\u00a0LinkedIn estimated an average of\u00a0<\/span>$4,723<\/span>\u00a0<\/span>of costs pa<\/span>id<\/span>\u00a0from companies that don\u2019t invest in\u00a0<\/span>Employer Branding<\/span>.<\/span>\u00a0<\/span><\/p>\n

For a company<\/span>, it<\/span>\u00a0is essential to invest in a<\/span>\u00a0Talent\u00a0<\/span><\/b>A<\/span><\/b>cquisition<\/span><\/b>\u00a0<\/span><\/b>capable of\u00a0<\/span>getting the best talents out there.<\/span>\u00a0<\/span><\/p>\n

But<\/span>\u00a0this option is still not enough: once attracted them, it is\u00a0<\/span>essential<\/span>\u00a0to find engaging levers to keep them\u00a0<\/span>on board and, hopefully,\u00a0<\/span>make<\/span>\u00a0them the first company\u2019s \u201c<\/span>ambassadors<\/span><\/b>\u201d.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Advertising campaigns, events and C<\/span>areer Days are not enough anymore: the new job market needs more effective and sustainable strategies to get a successful and long-term appeal.\u00a0<\/span>All of<\/span>\u00a0th<\/span>at falls within the concept of<\/span>\u00a0Employer Branding.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

In this re<\/span>gard<\/span>,\u00a0<\/span>OpenKnowledge<\/span>\u00a0b<\/span>oasts a long experience in the design of\u00a0<\/span>\u2018<\/span>Human<\/span>-centred\u2019<\/span>\u00a0plans\u00a0<\/span>to help companies that understand the need to build strategies for the\u00a0<\/span>Reputation and\u00a0<\/span><\/b>E<\/span><\/b>xperience\u00a0<\/span><\/b>within<\/span><\/b>\u00a0the company<\/span><\/b>. By combining marketing and communication solutions with multichannel strateg<\/span>y<\/span>, we can create the\u00a0<\/span>Employee\u00a0<\/span><\/b>V<\/span><\/b>alue Proposition<\/span><\/b>, where happines<\/span>s means working together and achieving concrete and sustainable business future.<\/span>\u00a0<\/span>[\/vc_column_text][wgl_spacing spacer_size=”60px”][vc_single_image image=”3212″ img_size=”full”][wgl_spacing spacer_size=”60px”][\/vc_column][vc_column width=”1\/3″ el_class=”ok-card”][vc_column_text]UBI Banca<\/span>[\/vc_column_text][vc_single_image image=”3496″ img_size=”medium” alignment=”center” css=”.vc_custom_1582297931353{margin-top: 15px !important;margin-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1582297942100{margin-bottom: 15px !important;}”]\n

See it in Action<\/h3>\n[\/vc_column_text][vc_column_text]See our project<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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