{"id":2573,"date":"2020-02-18T12:05:00","date_gmt":"2020-02-18T11:05:00","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?p=2573"},"modified":"2021-10-26T17:30:19","modified_gmt":"2021-10-26T15:30:19","slug":"from-customer-experience-to-employee-experience","status":"publish","type":"post","link":"https:\/\/www.open-knowledge.it\/en\/from-customer-experience-to-employee-experience\/","title":{"rendered":"From Customer Experience to Employee Experience"},"content":{"rendered":"[vc_section full_height=”yes” content_placement=”middle” css=”.vc_custom_1583166248561{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2020\/03\/BLOG-anteprime_Cover-04_Customer-ed-employee-experience-2.jpg?id=4010) !important;}” el_class=”full-width”][vc_row][vc_column width=”5\/6″][vc_column_text]\n

From Customer Experience to Employee Experience<\/span><\/h1>\n[\/vc_column_text][vc_column_text]How to enable the employee potential and become CX leader?<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]\n\t\t\n\t\t
\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t18 February 2020 \n\t\t\t<\/span>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span> 4<\/span> min.<\/span><\/span>\n\t\t\t<\/span>\n\t\t<\/div>\t\n\t\t\n\t[\/vc_column_text][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text][\/vc_column_text][vc_column_text]It\u2019s been a long time since the\u00a0<\/span>Cluetrain<\/span>\u00a0Manifesto had been published. It was the 1999, long time ago. But it\u2019s still essential: particularly, one of the clearest merits of the works written by Rick Levine, Christopher Locke, Doc\u00a0<\/span>Searls<\/span>\u00a0and David Weinberger, to explain the shocking changes happened in the late 1990s in communication and in the organizations, is their ability to connect the dots.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Regarding the Web impact on the interactions between and organizations and its external (customers and prospects) and internal audience (employees, collaborators and business partners), such a permeable approach about the organisational borders is still today an urgent topic for experts and analysts. There are a lot of analysis that put as an urgent action the demolition of the silos between the company functions, particularly the ones that work with the external targets (HR) and the ones that address to the market (Marketing). Today as never before, outside and inside are strictly connected. Breaking down these silos allows the development of the digital mindset, raising it to a company culture. The good experiences lived by external audience are born within the company. Therefore, the customer experiences must be consistent with the ones lived by employees, the internal customers. What does it imply?<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]\n

What are the costs and the benefits of the alignment between employee experience and customer experience?<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]An illuminating answer to this question is given by the methods of some\u00a0<\/span>platforms<\/span>, also in terms of organization.\u00a0<\/span>AirBnB<\/span>\u00a0ensures happy experiences to every employee thanks to the following steps:<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n