{"id":2586,"date":"2020-01-28T12:04:59","date_gmt":"2020-01-28T11:04:59","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?p=2586"},"modified":"2021-10-26T17:32:42","modified_gmt":"2021-10-26T15:32:42","slug":"thechallengeoftheplatfirm","status":"publish","type":"post","link":"https:\/\/www.open-knowledge.it\/en\/thechallengeoftheplatfirm\/","title":{"rendered":"Design of complex systems: the challenge of the Platfirm"},"content":{"rendered":"[vc_section full_height=”yes” content_placement=”middle” css=”.vc_custom_1582044810008{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2020\/01\/BLOG-anteprime_Cover-07_Platform-service-design-1.jpg?id=2764) !important;}” el_class=”full-width”][vc_row][vc_column width=”5\/6″][vc_column_text]\n

Design of complex systems:
\nthe challenge of the Platfirm<\/span><\/h1>\n[\/vc_column_text][vc_empty_space][vc_column_text]Platforms are no longer straightforward products, but complex systems that also test the most experienced designers. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]\n\t\t\n\t\t
\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t28 January 2020 \n\t\t\t<\/span>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span> 3<\/span> min.<\/span><\/span>\n\t\t\t<\/span>\n\t\t<\/div>\t\n\t\t\n\t[\/vc_column_text][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text][\/vc_column_text][vc_column_text]Airbnb, Amazon, Alibaba, Google and all other brands on the global scale taught us that the platform business model is the best approach to face both a competitive context and customer expectations. This claim is\u00a0<\/span>valid<\/span>\u00a0when we talk about social media and e-commerce, but also finance, insurance, healthcare, logistics and any other kind of area related to services.\u00a0<\/span>\u00a0<\/span><\/p>\n

Indeed, there are a lot of companies that redesign their services and their business to adopt a\u00a0<\/span>Platfirm<\/span><\/b>\u00a0model.\u00a0\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px”][vc_single_image image=”3525″ img_size=”full”][wgl_spacing spacer_size=”60px”][vc_column_text]Designing a successful platform means to create something which can establish a relationship among different actors with different needs, and suggests a simple solution for complex requirements, by offering a positive and memorable experience and ensuring a model capable of generating profit for who decides to implement it. The risk is to build solutions which are perfect in the theory and inappropriate in practice. How can we do to design a successful platform?<\/span><\/span>\u00a0<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]\n

Context leads to design<\/span><\/span><\/h4>\n[\/vc_column_text][vc_column_text]To design a winning platform is crucial to understand its context. In this case, the context is a trait\u00a0<\/span>d\u2019union<\/span>\u00a0between three elements:\u202f<\/span>\u00a0<\/span><\/p>\n