{"id":9563,"date":"2024-01-15T10:17:05","date_gmt":"2024-01-15T09:17:05","guid":{"rendered":"https:\/\/www.open-knowledge.it\/?p=9563"},"modified":"2024-02-13T15:45:27","modified_gmt":"2024-02-13T14:45:27","slug":"the-value-of-purpose","status":"publish","type":"post","link":"https:\/\/www.open-knowledge.it\/en\/the-value-of-purpose\/","title":{"rendered":"The value of Purpose"},"content":{"rendered":"[vc_section full_height=”yes” content_placement=”middle” el_class=”full-width” css=”.vc_custom_1704980810046{background-image: url(https:\/\/www.open-knowledge.it\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-3-scaled.jpg?id=9579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column width=”5\/6″][vc_column_text]\n

The value of Purpose<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Finding meaning in an organization: a duty towards people and the future
\n<\/span><\/span><\/span> \u202f<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]\n\t\t\n\t\t
\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t15 January 2024 \n\t\t\t<\/span>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span> 2<\/span> min.<\/span><\/span>\n\t\t\t<\/span>\n\t\t<\/div>\t\n\t\t\n\t<\/span>[\/vc_column_text][wgl_spacing spacer_size=”30px” responsive_mobile=”true” size_mobile=”60px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]At a time when more and more attention is being paid to the social and environmental impact of companies, the concept of Purpose is becoming essential for organizations, which also include important events dedicated to the subject such as WOBI and Purpose Days.[\/vc_column_text][wgl_spacing spacer_size=”20px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]Purpose goes beyond corporate identity and focuses on \u201cwhy\u201d an organisation exists, the meaning of its business and how it can contribute to the good of society.[\/vc_column_text][wgl_spacing spacer_size=”20px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]What emerged from our research \u201cLooking inside, looking at the stars\u201d is first and foremost the need to disambiguate Mission, Vision and Purpose, all three being strategic levers for organizations. Knowing how to handle them can help management to build their own strategy and be competitive in the current market scenario.[\/vc_column_text][wgl_spacing spacer_size=”20px” responsive_mobile=”true” size_mobile=”60px”][vc_column_text]To do this, you need to understand, define and adopt your Purpose in a conscious way, finding one in which everyone recognizes themselves and which expresses the identity of the company. But sustainability is not the only issue that matters: Purpose can be pursued even more effectively if one takes into account the well-being of people and the connection between Purpose and Profit.[\/vc_column_text][wgl_spacing spacer_size=”60px” responsive_mobile=”true” size_mobile=”60px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][wgl_spacing spacer_size=”65px”][vc_single_image image=”9585″ img_size=”medium”][\/vc_column][vc_column width=”3\/4″][vc_column_text css=”.vc_custom_1704982056083{margin-top: 60px !important;margin-bottom: 30px !important;}”]\n

AUTHOR BIO<\/h4>\n[\/vc_column_text][vc_column_text]Rosario Sica, cyber physicist by training, is an expert in digital transformation processes. After collecting several work experiences around the world, he is now CEO of OpenKnowledge (of which he was a founding partner in 2008), today part of Bip Group.[\/vc_column_text][wgl_spacing spacer_size=”15px”][vc_column_text]He is the author of books and articles on the evolution of digital technologies, organizational development and the management of innovation processes. With FrancoAngeli he published \u201cEmployee Experience. Il lato umano delle organizzazioni nella quarta rivoluzione industriale\u201d (2018; Engl. ed. 2019) and “Dall’Employee Experience al’Employee Caring. Le organizzazioni nell’era post COVID-19″ (2022).[\/vc_column_text][wgl_spacing spacer_size=”15px”][vc_column_text]\n
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https:\/\/www.linkedin.com\/in\/rosariosica\/<\/a><\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ offset=”vc_hidden-lg vc_hidden-md vc_col-sm-offset-0″][vc_single_image image=”8149″ img_size=”full”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

The value of Purpose<\/p>\n","protected":false},"author":17,"featured_media":9604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,107,17,108,21],"tags":[],"yoast_head":"\nThe value of Purpose<\/title>\n<meta name=\"description\" content=\"At a time when more and more attention is being paid to the social and environmental impact of companies, the concept of Purpose is becoming essential for organizations, which also include important events dedicated to the subject such as WOBI and Purpose Days.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-knowledge.it\/en\/the-value-of-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The value of Purpose\" \/>\n<meta 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